A story-telling driven podcast revealing the successes, secrets and visions of industry greats.
PODCAST EPISODE SEVEN: ā What Great Chief Customer Officers Do Differently
Anita Yandell-Jones, Chief Customer Officer at Ecotricty, joins us and shares her bold and very well rounded views on the role of a Chief Customer Officer. Incidentally the interview host, Hannah Cox, placed Anita at Ecotricity.
Anita is a qualified nurse, and started her leadership career in sales and commercial, then moved into operating model transformation, before moving into broad operational leadership. She has worked in heavily regulated and complex and has some really poignant opinions to share.
These are the areas that are covered in this podcast:
ā¢ Who should ultimately own the customer agenda in an organisation; the Chief Customer Officer, the CEO, or every member of the executive team?
ā¢ When you look at the most successful Chief Customer Officers in your peer group, what behaviours or capabilities consistently set them apart?
ā¢ If an organisation genuinely puts customers at the centre of every decision, should it even need a Chief Customer Officer?
ā¢ How do the best Chief Customer Officers balance customer advocacy with commercial realities when those priorities appear to conflict?
