A story-telling driven podcast revealing the successes, secrets and visions of industry greats.
PODCAST EPISODE THREE: ⭐ CX is Dead!
A pleasure to welcome Ian Golding, global Customer Experience expert, Certified Customer Experience Professional (CCXP), and business advisor, known worldwide for strategic business optimisation and CX Thought Leadership. Ian spent many years at the illustrious Shop Direct, optimising their Customer Experience – an organisation that has won numerous business awards.
Ian has held many pertinent executive and non-executive Director roles with businesses and industry bodies including The Chartered Institute of Marketing, the Institute of Customer Service, Customer Experience Professionals Association (CCXP) and Customer Experience Magazine (CXM).
These are the areas that are covered in this podcast:
- The true meaning of the phrase ‘Customer Experience’ (hint, it’s not just customer service or contact centre)
- How businesses can think long term in a world of short term mentality
- The risks of a business becoming irrelevant and what to do about it
- The real tangible benefits of businesses having a CX focus
